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Mathieu Cardon
Executive Creative Director-Concept Provider-Copywriter
Deutsche Bank has a fair pricing policy which means that investors do not have to pay unnecessary fees.
Investment specialists calculated that in 2016, Belgian investors had paid 818.051.400€ in unnecessary entry fees to their banks.
An amount so huge, it becomes to abstract for people to comprehend.
To make those 818.051.400€ very tangible, we designed huge Facebook Canvasses filled with exactly 818.051.400 objects.
Each canvas was specifically designed according to the passions of each target.
Role
Creative Director