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Mathieu Cardon
Executive Creative Director-Concept Provider-Copywriter
Goldenpages ‘ new app A Table allows you to find the best restaurant in your neigbourhoor.
So, how do you generate a maximum of downloads?
We decided to link it to a good cause.
Every time someone downloaded the app and used it, a free meal was served to a homeless person during Christmas.
A nice way to share a meal in the spirit of Christmas.
The campaign was communicated through PR, digital, social media, outdoor posters and specially designed Table Billboards.
Role
Concept Provider
Copywriter