Effies

More

Mathieu Cardon

Executive Creative Director-Concept Provider-Copywriter

prev / next

1 2 3 4

· · · ·

BATTLE OF THE FLAVORS

To decide which of the many possible new Fanta flavours was going to hit the Belgian market, Fanta gave the power to the youngsters.

Through different fun Facebook Live battles, they were able to battle in real time for their favourite new Fanta flavour in Belgium.

The campaign leveraged influencers. Each of them championed a possible new flavour and activated his or her own community to participate.

Role

Creative Director

Awards

Euro Effies:

Shortlist